The platform is rolling out a updated setting that allows them to reduce the volume of AI-made media appearing in their timelines. This step comes as the company revealed that it presently contains over 1 billion content made with AI.
Pilot Phase and Launch
The new functionality is being tested over the following weeks before a widespread release. This development comes amid a increase in AI content, fueled by emerging video-generation tools.
AI Content on Other Platforms
It has been noted that approximately 10% of the most rapidly expanding content creators on another major platform only show content made by AI. A significant portion of this content is deemed mass-produced AI material, a phrase for substandard, mass-produced content that is often nonsensical or dreamlike.
“We know from our community that many people enjoy content produced via AI tools, including digital art to educational videos, and we intend to give people the power to adjust the amount of that, according to their own likes,” said a company executive.
Volume and Proportions
The platform disclosed that there are presently 1.3bn videos on its service identified as AI-generated. Overall, in excess of 100 mn media items are uploaded to the service every day, making clips made by AI a relatively small part of its overall inventory.
How to Adjust Settings
Viewers will be in a position to reduce or increase the level of AI-generated videos they view by opening the topic control feature in the app and choosing “AI-generated content”. Further subjects that can already be modified under the filter include news, clothing, aesthetics, and choreography.
AI Disclosure Rules
Its rules require users to label convincing AI-made content, and it bans harmful fake videos of celebrities or emergencies. Any realistic artificial content that is unmarked can be removed under its terms of service.
Furthermore, the app will henceforth add an AI-generated label to content created with its proprietary AI systems, or flagged by an cross-platform project for spotting artificial media. This action is designed to deter users from trying to bypass the labeling process.
Educational Initiatives
The platform is additionally launching a $2 million awareness program for experts and groups to produce educational content about using AI responsibly. This project will assist educational bodies dedicated to teaching programming and robotics.
Content Safety Approach
TikTok has justified its content review process, amid discussion over plans to cut jobs for numerous content moderators in the United Kingdom. The company is set to eliminate 439 jobs in its user protection team in London, with trade unions and digital protection specialists voicing alarm that people are being substituted by AI moderation.
A company official clarified that staff-based oversight would remain essential, but AI can safeguard staff by filtering out the most graphic content before it gets reviewed by humans. The company announced a significant reduction in shocking and graphic content handled by content reviewers over the previous year due to the use of its automated systems.
It is vital to integrate people and machines to maintain a secure environment,” she said. “We’ll have people as involved in the system, but we further consider it’s highly necessary to reduce exposure to dangerous material as rapidly, which is why a significant AI assistance is making a difference work at speed.”
